PPC Packages

Pay Per Click Small Medium Corporate Enterprise
PPC Monthly Spent $0 – $1500 $1500 – $4K $4K – $7K $7K Above
Initial Analysis Fees (One Time) $399 $399 $399 $399
Monthly Maintenance Fees $299 $499 15% 15%
PPC Advertising & Networks
Google Search Network (reach people who searches in google search bar)
Google Display Network (reach people to your industry websites, blogs, videos, etc )
Google Remarketing (reach people who visited your website previously)
Google Product Listing Ads PLA’s (Mandatory : Google Merchant Account) If Applicable If
If Applicable If Applicable
Yahoo! Bing Network
Initial Analysis
Website Review & Ongoing Consulting for PPC Success
A Complete Analysis of Your PPC Advertising History If Applicable If
If Applicable If Applicable
Set Initial Expectations and Specific Goals
Design and Build Proper Campaigns for Search, Display & Remarketing Network
Entire Campaign Optimization, Highly Structured and Targeted campaigns
Perform a Comprehensive Keyword Research and Selection
Build and Implement a Comprehensive Negative Keyword List
Proper Keyword Categorization, Matching Options and AdGroup Development
Creative & Effective Ad Copy – Multiple Ads Per AdGroup for Testing
Landing Page Optimization Suggestion
Landing Page Creation/Designing* Extra Charge Extra Charge Extra Charge Extra Charge
Call To Action (CTA) Optimization Suggestion
Call To Action Creation/Designing*
Creative Banner Creation/Designing* Extra Charge Extra Charge Extra Charge Extra Charge
Integrate Location, Social, Call, Sitelinks, etc Extensions if needed
Mobile Ads & Bid Optimization* (If website is mobile responsive)
Conversion Tracking & Remarketing Code Installation
Ongoing Account Management
A Dedicated Account Executive for Questions, Concerns and Ideas
Ongoing PPC Strategy Development
Continual Bid & Position Monitoring to Achieve Desired Results
Ongoing Keyword Performance Analysis, Additions & Deletions
Ongoing Competitors Tracking with Auction Analysis
Ongoing Ad Copy Analysis and Testing
Continued Conversion Tracking Analysis
Work to Increase Higher Conversion Rates, Higher CTR, and Quality Scores
Competitor Tracking, Research and Benchmarking
A/B Landing Page & CTA Split Testing
Work to lower CPA (cost per acquisition)
Fortnightly Campaign Report
Campaign | Adgroup | Keyword | Position | Clicks | Cost | CPC | Impressions | CTR
Conversions |Conv. Rate | Cost Per Conv.
Minimum Engagement 3 Months 3 Months 3 Months 3 Months